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Insights
Short. Precise. Effective.


Rightmove's Profit Pyre
It’s tough to sell a property. Building an estate agency business up from scratch. Keeping its values strong whilst growing a team....
Apr 10, 20242 min read


Purplebricks' BS Fail
One person’s hilarious April Fool gag is another person’s window into the joker’s soul. “If they find this funny,” you might end up...
Apr 2, 20244 min read


OnTheMarket Rebrand?
If you're a $34Bn business, chances are that you know a little about marketing. So join me, please, as I try and make sense of the above...
Mar 26, 20243 min read


Mortal portals?
What happens to portals in an AI world? Will they strengthen and come to dominate further – or are they hamstrung by their own historic...
Mar 19, 20243 min read


Rightmove on a roll
Regular viewers will remember that, back in P/AIR 017, I was particularly exercised by Rightmove’s openly-expressed plan to empty agents’...
Mar 5, 20243 min read


Building docks
Big news from the Competition and Markets Authority (CMA), which has spent a year casting its eyes over land banks – owned by property...
Feb 27, 20243 min read


Heavyweight property primate
A 900-branch gorilla just slipped its way quietly into the UK estate agency market, shutting the door quietly on its way in and trying...
Feb 20, 20243 min read


Mortal portals?
What were you doing on 26 January 2015? Uptown Funk by Mark Ronson and Bruno Mars was the UK’s number one when OnTheMarket (OTM) made its...
Feb 13, 20242 min read


Purple Vain
Hubris: excessive self-confidence or pride. The puff that accompanies Purplebricks’ recent marketing effort, “Own It”, is perhaps a...
Feb 7, 20242 min read


House Schools: Estate Agents Heading Back to the Classroom?
In a very illustrative example of ‘being careful what you wish for’, estate agents in the UK are being shown exactly what deeper...
Jan 28, 20242 min read


The 1% (depositors)
The Government’s latest eye-catching wheeze to ‘fix’ the property market is to underwrite 99% mortgages for those that might otherwise...
Jan 24, 20242 min read


Boxing Clever
Congrats to everyone involved in making the ‘Boxing Day Bounce’ a thing. Like Black Friday or Pancake Tuesday, guiding people to behave...
Jan 6, 20242 min read


Review of the Year: Purple Haze
It must have been a very smoky room which contained the giggling Board of Directors at Strike, when they decided earlier this year that...
Dec 24, 20233 min read


Purple Zombie
This is definitely a movie sequel I’ve seen before. In the first film, a relatively stable community is suddenly overrun by brutal...
Dec 16, 20233 min read


The Bank of Uncertainty
With yesterday's 5-4 vote in favour of keeping rates where they are, the Bank of England could hardly have been less emphatic in its...
Sep 22, 20232 min read


Portal power play
This week has been a busy one for portal activity - and not just homeowners coming back from holiday and deciding they need to move as...
Sep 6, 20234 min read


Gen Z's Trust Shift: Property Portals to Personal Recommendations
New research reveals Gen Z's declining trust in property portals, favouring personal recommendations and reviews
Sep 5, 20232 min read


Zillow's 1% Down Payment: Revolutionising Home Ownership
Zillow's new 1% down payment loan program makes owning a home more achievable
Sep 4, 20232 min read


Jitty Bags Google's AI Fund For Property Search
Google's AI fund, Gradient Ventures, invests $2m in Jitty, a new property search engine by ex-Deliveroo execs
Sep 4, 20232 min read


UK Land Registry delays leave homeowners high and dry
Administrative delays at the UK Land Registry cause financial strain and frustration for homeowners and buyers
Aug 31, 20232 min read
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